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Social Media Strategy.

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Identify Business Goals :

Every piece of your social media strategy serves the goals you set. You simply can't move forward without knowing what you're working toward.

Set Marketing Objectives :

Our primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success.

Identify Ideal Customers :

know your target audience's age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it's easier and cheaper to target them on social or any other media.

Research Competition :

Start by compiling a list of at least 3-5 main competitors. Search which social networks they're using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.

Create a Content Strategy:

Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

Allocate Budget and Resources

We founded it interesting that 2/3 of respondents say they plan to increase their social media budget during the upcoming cycle.